adidas.

During my tenure at adidas, I orchestrated multi-million-dollar Above-The-Line (ATL) global marketing campaigns across NAM and EMEA, developing comprehensive SOWs and aligning global brand strategies with local market nuances.

This role required a delicate balance of creative vision and practical execution, as I worked to exceed performance benchmarks by 25% while ensuring our campaigns resonated authentically in each market.

I managed relationships with premier agencies and vendors, maintaining high production values while reducing campaign budgets by 15% through strategic negotiations of licensing rights and usage agreements.

My responsibilities extended beyond traditional production management into strategic planning and team leadership. I spearheaded cross-functional teams by synthesizing KPI-driven insights into actionable strategies, communicating progress to stakeholders, and formulating contingency plans to maintain operational continuity.

The role also demanded extensive hands-on production management, where I handled end-to-end production logistics from permit acquisition and location scouting to production manager advisement and talent coordination. I leveraged industry partnerships to secure optimal licensing rights and influencer talent, optimizing brand reach while boosting SEO and user engagement.

Through careful market research and data-driven cost analyses, I consistently delivered campaigns that met strict scheduling requirements while pushing creative boundaries and achieving measurable results.

shoot producer +
project manger