buzzfeed.

At BuzzFeed, I thrived in an incredibly fast-paced news environment, where I was responsible for producing and editing 1-2 groundbreaking news videos daily. This role required not only technical expertise but also a keen understanding of digital audience behavior and trending topics. My work helped drive a 300% growth in new target demographics, as I specialized in creating content specifically optimized for vertical platforms and social media distribution.

lead video producer

One of my primary focuses was expanding inclusive storytelling approaches, particularly for Black, Latinx, and LGBTQ+ communities. This initiative not only strengthened BuzzFeed's position as a leader in diverse content creation but also helped establish new standards for multicultural engagement in digital media.

I developed innovative formats and storytelling techniques that allowed us to tackle complex subjects while maintaining the accessibility and engagement that BuzzFeed was known for. Beyond my daily production duties, I worked to implement new workflows and creative processes that improved our team's efficiency and output quality.

I supervised the creation of various content formats across Facebook, Instagram, YouTube, and Twitter, ensuring each piece was optimized for its platform while maintaining consistent brand voice and quality standards. This work involved close collaboration with writers, editors, and other producers to develop content that was both timely and compelling.