plug tech.

In my current role at Plug Tech, I spearhead end-to-end production of TikTok-style B2C content for global marketing campaigns across social, digital, and events platforms. By developing vertical-first creative concepts that prioritize storytelling and cultural resonance, I've achieved a 35% increase in viewer engagement while reducing production turnaround time by 30%. My approach to content creation focuses on balancing brand authenticity with cutting-edge trends, ensuring our messages resonate deeply with our target audience.

My role also involves optimizing production pipelines through standardized workflow processes and implementing cost-effective solutions. I analyze performance data to optimize narrative angles and achieve ambitious KPI targets while staying within budget constraints. By championing cross-functional collaboration and implementing new production methodologies, I've been able to consistently deliver high-impact content that drives measurable results for our customers and partners.

social media + video production lead

Working closely with executives, brand partners, and creators, I direct on-camera talent while managing all aspects of production, from music curation and voiceover direction to animation and final delivery. This hands-on approach allows me to maintain consistent brand quality while adapting quickly to emerging platform trends and audience preferences. I've developed a particular expertise in crafting content that educates and excites B2C audiences without sacrificing entertainment value.